Vol. 19, Iss. 6
Li Li, Haijun Cao, Zunyou Wu, Sheng Wu, and Lin Xiao (2007). Diffusion of Positive AIDS Care Messages Among Service Providers in China. AIDS Education and Prevention: Vol. 19, No. 6, pp. 511-518.
doi: 10.1521/aeap.2007.19.6.511

Diffusion of Positive AIDS Care Messages Among Service Providers in China

Li Li1, Haijun Cao2, Zunyou Wu3, Sheng Wu1, Lin Xiao3

1 UCLA-NPI Center for Community Health, University of California, Los Angeles.

2 UCLA School of Public Health.

3 Chinese Center for Disease Control and Prevention, Beijing, China.

Address correspondence to Li Li, PhD, UCLA-NPI Center for Community Health, 10920 Wilshire Blvd., Suite 350, Los Angeles, CA 90024; e-mail:



Abstract

There is great potential in adapting the popular opinion leader (POL) intervention model to address HIV–related stigma and quality of care among service providers in China. Using a representative sample of 1,101 service providers in China, this study provides preliminary descriptions of POL provider characteristics. Multiple regression analyses revealed that diffusion of positive AIDS care messages among service providers in China was associated with factors such as gender, ethnicity, medical education, level of care, personal contact with people living with HIV/AIDS, and HIV–related training. Those who were more knowledgeable about HIV and those with a lower level of discriminatory attitude at work were more likely to diffuse the positive messages to co–workers and friends. Reported characteristics of a potential provider opinion leader in China will inform the design and implementation of future intervention programs.