Skip to main content

All Access Pass: All Guilford journals, $49.95 for 3 months | Click on any article to purchase

Understanding Prime-to-Behavior Effects: Insights from the Active-Self Account

In this paper, we provide a brief review of prime-to-behavior effects and discuss our theoretical model for such effects: the Active-Self Account. We also address recent discussions in the literature regarding the replicability of prime-to-behavior effects and outline features that can affect their existence and the likelihood of detecting such effects experimentally.