An Examination of the Motivations to Maintain, Approach, and Avoid by Proximity to the Ideal State
Published Online:February 2023https://doi.org/10.1521/soco.2023.41.1.88
Abstract
The current research examined the motivations to maintain, approach, and avoid at different distances from one's ideal state. Although keeping things as they are (maintenance) is often equated with avoiding changes, we predicted pronounced differences between these goals’ motivation gradients. We reasoned that maintenance goals are energized by positive current states, leading motivation to increase with proximity to the ideal. Avoidance, in contrast, is energized by threat, and therefore decreases with proximity to the ideal, which implicates reduced threat. Three studies (N = 599) found a robust pattern wherein the motivation gradient of maintenance is distinct from both approach and avoidance. Participants reported motivation in hypothetical scenarios in the domains of financial gain and weight loss. The motivation to maintain increased with proximity to the ideal state, while both motivations to approach and avoid decreased. Our results support a ternary goal distinction and may inspire future research in that direction.
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